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2020 Vision In Music And Beyond.....

2020 Vision In Music And Beyond.....

2020 Reggae Music Outlook And Beyond2020 Reggae Music Outlook And Beyond Reggae Music and Beyond is a cultural commodity and multi-disciplinary arts heritage. 2020 Music and Beyond will identify key elements that presents themes in the music formations globally. The reggae music fraternity pursues links between other art forms and cultural disciplines and music, including visual art, drama, poetry, dance, architecture, circus, magic, science, comedy, law, food and wine and even Ganja. 2020 music and Beyond is virtually unique in the international field of music festivals by making this a core part of its mandate. By tying together a wide range of cultural disciplines, the festival creates a more “festive” atmosphere, helping to attract an even broader audience to reggae music.  Recently, a popular and major dancehall female artist discovered a festival in Europe titled "The Bombo@#aat festival." As Spice was amazed, the electrifying superstar out Jamaica stated to Hon. Andrew Holness PM, "Why are Jamaican artistes being penalized for using the "bomboc@#aat" word during their performances, while foreigners are getting financial enriched by using the same word?"A very interesting and legitimate question posed by the artiste. 

2020 Music and Beyond strives to reach out to people of all cultural backgrounds and all demographics as noted by Rebel Salute frenzy which takes place annually around the Martin Luther King birthday weeked in Saint Ann.  A major part of its mandates is building new audiences for reggae music and the arts, with a special emphasis on the Jamaican heritage and  culture.  The British High Commissioner to Jamaica Asif Ahmad expressed consternation about the lack of potent live Reggae events in Jamaica, especially in the metropolis of Kingston, which is the birthplace of the genre. He stated, "It's very rare that you hear live Reggae music!"  "Yes, there are Reggae festivals and for tourist in the big hotels... but the essence of creation of the music, the lyrics, poetry, the rhythm that goes with that music, all of this has to be revived and cherished again."

The Digital Era has blurred that clear dividing line, with rapidly-expanding online and mobile music streaming services now challenging for at least some of radio’s core customer base – and the overlap being at its greatest between Internet radio and digital streaming.   2020 Music and Beyound provides an synopsis of the current digital music service landscape, including consumer trends, usage models, and attitudes as well as the emerging class of new players and services and the changing roles of established industry players.An overall coverage of music streaming globally had a landmark year in 2019.  Apple Music, Spotify Pandora and other major retail online stores boosted its already strong momentum — benefiting from the enhanced awareness of streaming that downloading was convenient for the Millennial consumers. Partly as a result, global music streaming spending rose by a staggering 68%, on a wave of growth and optimism. The music business is changing it's culture to meet the demands. It’s traditional art form. And it being made out of the love, not just for a paycheck. Record labels existed, but originally the music was pressed for DJs and the super hardcore fans who had turntables and wanted the newest vinyl.

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